UX and SEO: a New Perspective on Winning at SEO



Historically, SEO was just about stuffing keywords, and with enough of them, your website would rank high on the search engine result page. These days, however, search engines take numerous other things into account to rank a website on top. 

Now, the user experience has also been introduced into the list of SEO ranking factors. So, with changing algorithms, it is extremely important to hire the best SEO agency in London.


Is your website mobile-friendly and easy to navigate? Is it secure and faster? 

These are a few of the many questions you should answer positively in order to rank high on SERP. 


SEO intends to focus on search engines and UX for visitors. However, their ultimate goal is to provide an excellent user experience. 


But, you still must be wondering how UX affects SEO.

So, how does it affect SEO?

  • If your UX is good, you are more likely to rank high on SERP, and your website visibility will be increased. 

In addition, it also engages people, and the time spent by them on your site increases. As a result, it will send signals to Google that your page has valuable content.

  • It will make it easy for the audience to find what they want. Moreover, with pillar content, you can engage your leads.

  • When you provide a good user experience, people will engage more, spend more time on your website, and learn more about you. Hence, your website traffic converts into customers. 

  • Offering the best user experience is the best way to retain customers. They will remember the experience you provided, and when you send a promotional email, they will return.

Also Read: Why Social Media Feedback Is A Need For Your Business

Which website elements affect the user experience and SEO?

  • Navigation and site structure

Though simple site structure and easy site navigation is an age-old topic, many websites do not really understand it. It is important for users as well as search engines. Moreover, it also serves as a roadmap for search engines.


Any visitor will not necessarily enter your website through the homepage. So, your website shall be easily navigable. Hence, hiring a renowned graphic design agency in London is essential.


Moreover, if your site structure is good enough, Google might give you site links which means less competition and more clicks in your bag. 

  • Headings

Headlines help search engine crawlers and users to understand the context of your content. They also tell visitors what the content is about and depicts the hierarchy of the content. As a result, they do not get lost in the sea of words. 


The H1 tag represents what your content primarily focuses on, and there should be only one H1 tag, like a title. It can also contain a keyword that will help in ranking.


Other headlines shall follow H2, H3,... and so on. They can be used many times depending on the requirement. 


An agency providing the best SEO services in London can use headlines and tags correctly. 

  • Website speed

Site speed will always be a major factor to consider, no matter what. Moreover, mobile page speed will also be a significant ranking factor. Hence, it is necessary that your website has a great speed not only on desktop but also on mobile. 


Often websites that are new and content heavy should focus more on improving the website speed. 


Google said that website load time from 1 to 3 seconds increases the bounce rate probability by 32%, and with load time from 1 to 5 seconds, it increases by 90%.


Hence, it is critical to take help from proficient web design services in London to increase website speed and reduce bounce rate. 

  • Mobile experience

If a website is not mobile-friendly, visitors are five times more likely to leave it. Moreover, a few years ago, Google announced that mobile-friendly sites are more likely to rank higher as compared to non-mobile-friendly websites. 


So, if you have not yet considered making your website mobile-friendly, you cannot complain about not getting enough traffic. 


Your mobile-friendly website should consider the following factors:

  • Navigation

  • Button sizes

  • Website design

  • Load time

  • Clutter-free 


  • URL structure

Though not considered enough, URL structures have a significant impact on search engines and users. A URL structure helps visitors and crawl bots understand where they are and the overall hierarchy of the website. 


Tips to make your website’s URL effective:

  • Write simple and easy to understand URLs

  • Hide www prefix from it

  • Write the page topic instead of the numbers and codes that it typically generates

  • Keep it short

  • Add relevant keywords

  • Remove stop words and add hyphens to separate words

Other tips to improve the website’s user experience

  • Use white space in content to increase readability

  • Add compelling call-to actions at relevant places and use contrasting colours

  • Write key information in bullet points

  • Use optimised images to reduce load times

  • Keep fonts, heading sizes, brand colours, button styles, photo choices, and design elements consistent. 

  • Though 404s are not an offence, users do not like them. So, find your 404 errors, make them creative, and provide an option to get back.

Conclusion

SEO is fundamental to ranking on top of the search engine result page. However, Google emphasises on improving user experience to rank high, along with other boatloads of ranking factors. 


So, it is essential to hire the best SEO agency in London.

An SEO professional can please your target audience and also search engines by providing an excellent user experience.

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