4 ways website design affects content marketing

 


According to the 2022 report by Statista, there are about 5 million internet users worldwide, which is 63% of the total population. 

When over half of the world's population uses the internet, you would want to take your business online. However, it does not end at building your website and just putting it out there to float in the sea of websites; online business is much more than that. 

Many tactics and strategies should be applied to make your business a success. However, besides your products and services, it is essential to put effort into marketing to let people know what you are offering. 

As digital marketing has replaced traditional marketing, businesses should incorporate SEO, social media, PPC, content, and other marketing strategies. 

82% of marketers actively invest in content marketing, says the Hubspot research.

What is content marketing?

Content marketing is creating and sharing content on social media, as podcasts, blogs, websites, press releases, print publications, and others. The goal of sharing content is to increase brand awareness, engagement, and conversions. 

However, content marketing needs a good website design along with insightful content. On top of that, it is also essential to apply SEO strategies for your content to rank on search engine result pages, for which it is ideal to take benefit from SEO services in London. 

According to Research Gate, the first impressions of websites are 94% related to design.

How website design affects content marketing?

Ease of accessibility

One of the most significant elements in a content-heavy site is easy site navigation. When you publish insightful content full of valuable information, it should be easily accessible. Your site visitors should find the information they want without going through a bunch of irrelevant pages. 

According to Top Design Firms, 38% of people will not engage with a website if the content or layout is not attractive. 

Hence, creating an unambiguous navigation set-up with a drop down menu is a great way to let people find what they are seeking on your website. However, designing a good website that is easy to navigate and ranks high requires technical skills and experience, which can be provided by a professional web development agency in the UK.

Aesthetic appeal of content

Though people say to never judge a book by its cover, a product wrapped in a bad package never sells enough. Similarly, if your website fails to appeal to visitors, your valuable content will not attract enough views. 

“People take about 0.05 seconds to form an opinion whether they like your site or not, and whether they will leave or stay.” (Taylor & Francis Online) 

Your bulk content should be segmented in a neat and consistent layout. Moreover, there should be enough white space and separation with boxes or borders in the content to minimise clutter.

Also Read: What are some common website issues in 2022, and how to solve them

Content readability and user-friendliness

After simplifying the overall look of a website, it is also essential to make your content visually appealing and easily readable. 

A variety of fonts in a single content copy that too with small size can create difficulty in reading, and visitors would leave your website in an instant. Moreover, it is also necessary to select the right set of colours because if your font colour blends with the background, again, it will not please the audience.

Furthermore, user-friendliness is the best thing a website can offer, and if the interface works well with them, they will surely be pleased. 

To make your website user-friendly, you should focus on various technical aspects of the website. However, if you are not up for technical things, better hire the best web development agency in London as they can offer their expertise and ease your work.

Incorporation of visual elements 

Digital natives prefer visuals over a huge chunk of text, and to engage them with your website, incorporate optimised visual elements like images, videos, infographics, GIFs, and others.

Though content can attract more visitors, visual elements can boost engagement rates. 

Content marketing is a fabulous way to generate traffic, boost engagement, and increase sales. However, you can offer helpful and constructive information, but your website can decide the fate of its triumph. Website elements like navigation, aesthetic appeal, readability, user-friendliness, and graphic elements play a crucial role in the success of content marketing.

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