Why is graphic design important in social media marketing?
Social media has managed to worm its way into half of the population of the world, and according to research by Backlinko, the number of active social media users is over 4.48 billion across the globe. Moreover, a user accesses on average 6.6 social media platforms monthly.
When social media offers a plethora of prospects, you would not want to miss out on the boatload of customers for your business. However, it is beneficial and time-efficient to hire an acclaimed social media agency in London to manage your business according to different social media platform algorithms.
What is social media marketing?
It is a process of generating creative content for social media platforms to promote products or services. In addition, it is about meeting your target audience where they are and socially interacting with them.
Apart from creating compelling and insightful content, another highly important factor is graphic design. Graphic design attracts customers, builds brand awareness, and promotes your product in a memorable way.
Why is graphic design important for social media marketing?
Showcase professionalism
Nobody likes to see indiscreet, irrelevant, and blurred graphics on social media because they cannot connect with them. However, one of the major goals of any business would be to portray itself professionally across every channel.
A good graphic design can help show your professionalism and draw your customers’ attention. However, with other business works, sitting for hours to design an astonishing graphic design that communicates your ideas can be exerting. Hence, hiring a graphic design agency in London can be a swift and intelligent move.
Catch the shortened attention span
According to research by Statista, the average attention span of humans is not more than 8 seconds. Moreover, users simply scroll through social media platforms without paying enough attention to what they see. As a result, you would want to convey your message in less time, and that too effectively to grab the attention of your customers.
However, when you put lots of text alone, the chance of people ignoring your post is considerably high. Therefore, showcasing your products, services, or ideas through a concise and creative graphic design can be an ideal solution to the decreased attention span of people.
Create a memorable first impression
Poorly designed posts can send signals to your visitors that the brand is not serious about making its mark on social media. On the contrary, a well-designed graphic can show how detail-oriented, serious, and organised your business is.
Visitors spend a fair amount of time looking at and examining profile pictures, cover images, logos, avatars, and icons. Thus, creating eye-catching graphics is essential.
However, suppose you struggle to use tools and techniques to design a post. In that case, you can benefit from graphic design agency services as they have enough resources and skills to mark your brand’s presence on different social media platforms.
Build brand awareness
If you manage to make your brand memorable to your followers, they will return to your page to get more information. As social media is all about visuals, you can choose your brand colours and fonts to incorporate them into your graphic design. However, it is essential to keep them uniform and make your products or services easily identifiable.
In addition, if people like what you show, they will share it with their peers, increasing brand awareness.
“92.6 % of customers agreed that colour dimension is a key factor that affects their purchase decision.” (Kissmetrics)
Convey your brand clearly
Social media proves the saying that “A picture is worth a thousand words.” Moreover, as there are thousands of other posts for people with a short text, it shows the importance of conveying your brand clearly in limited space, which can be done exceptionally well by graphic designs.
However, a notable graphic design agency can perfectly create marvellous graphic designs to represent your business goals, objectives, and products. Their team members are skilled experts who conduct thorough research of your business and competitors, understand your vision, and turn them into designs.
Conclusion
Graphic designs are fundamental aspects of social media platforms, and good designs can impact your business, increase followers, engagement, boost website traffic, and generate sales. In addition, they show your brand distinctly, create an excellent impression, increase brand awareness, and attract audiences.
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